A Soul City has Indie Merchants at its heart

Whether you’re traveling some place, or if you live there, it’s the independent local shops, restaurants, and businesses that make it a special place to be. 

Welcome to Downtown Soul City

Keep Downtown Funky!

Join the Soul Pride

Quarterly Community Events

See what's next! 
Meet a merchant

Every business has an entrepreneur behind it, driven by a passion to share something unique with our community. Meet the small business owners that make Augusta OUR town.

Discover your favorites

Thank you to our sponsors: SRP Credit Union, Savannah River Brewing Co., Mod Ink, Cardboard Castle Games, Westobou, and Fulcher Hagler LLP!!

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Thank you to our sponsors: SRP Credit Union, Savannah River Brewing Co., Mod Ink, Cardboard Castle Games, Westobou, and Fulcher Hagler LLP!! 〰️

Featured Merchants